Post by account_disabled on Dec 9, 2023 5:02:25 GMT -5
All the big search engines now use voice search technology, often called voice assistants. There is Google Assistant, Apple's Siri, and Amazon's Alexa, to name a few. As a result of these innovations, voice search technology has developed a lot and gotten more popular. As shown in the graph below, it is predicted that by 2025, 291 million American households (75%) will have intelligent speakers. Voice Search to Influence Search Queries So, with the popularity set to continue to grow, let's look at how you can optimize for voice search. You should consider how voice search queries influence search phrases.
Voice searches tend to be longer, with more Job Function Email Database natural-sounding phrases. On the other hand, people tend to abbreviate when typing, making for shorter, less natural sounding searches. For example, a person might voice search, "How do I use keyword clusters for SEO?" but type the words, "SEO keyword cluster tips." So, to optimize voice search, try to identify long-tail keywords and use a conversational tone in your blog posts. Another good practice is to include FAQs (Frequently Asked Questions) in your articles. Use Google Analytics to identify common questions asked in search queries. Ensure the questions in your article match the phrasing used in common search queries. Including common questions in your articles helps to appear in more voice search results. 8. Optimization for Google Discovery Google Discovery is one of the latest SEO trends, as it was just added to Google this year. It is a feed that analyses users' typical searches. This information is then used to identify the most relevant content for each individual, and this content is placed on their search pages. As you can see from the example below, Google Discovery places content on the search page, not the search results page. So, optimizing your content for Google Discovery allows you to get your content in front of your target audience before they even search the web.
Optimization for Google Discovery(Image source: thedrum.com) This gives you a massive advantage over competitors. If your content is of high quality, you can answer consumer questions before they search for answers elsewhere. This provides an excellent opportunity to drive traffic to your website. However, you must optimize your content correctly to appear on Google Discovery. Similar to focusing on search intent, you must keep up with the latest news and hot topics in your industry. If your content isn't relevant to recent trends, it will not appear in the Discovery feed.
Voice searches tend to be longer, with more Job Function Email Database natural-sounding phrases. On the other hand, people tend to abbreviate when typing, making for shorter, less natural sounding searches. For example, a person might voice search, "How do I use keyword clusters for SEO?" but type the words, "SEO keyword cluster tips." So, to optimize voice search, try to identify long-tail keywords and use a conversational tone in your blog posts. Another good practice is to include FAQs (Frequently Asked Questions) in your articles. Use Google Analytics to identify common questions asked in search queries. Ensure the questions in your article match the phrasing used in common search queries. Including common questions in your articles helps to appear in more voice search results. 8. Optimization for Google Discovery Google Discovery is one of the latest SEO trends, as it was just added to Google this year. It is a feed that analyses users' typical searches. This information is then used to identify the most relevant content for each individual, and this content is placed on their search pages. As you can see from the example below, Google Discovery places content on the search page, not the search results page. So, optimizing your content for Google Discovery allows you to get your content in front of your target audience before they even search the web.
Optimization for Google Discovery(Image source: thedrum.com) This gives you a massive advantage over competitors. If your content is of high quality, you can answer consumer questions before they search for answers elsewhere. This provides an excellent opportunity to drive traffic to your website. However, you must optimize your content correctly to appear on Google Discovery. Similar to focusing on search intent, you must keep up with the latest news and hot topics in your industry. If your content isn't relevant to recent trends, it will not appear in the Discovery feed.